Test of Marketing For SBI Main Exam
Q.1. In PLC, number of competitors are maximum in _________ stage.
(1) Introductory (2) Maturity (3) Growth (4) Decline (5) None of these
Q.2. The main goal of successful marketing is
(1) Increasing sale (2) Increasing the Profit (3) Increasing the output of sellers (4) All of these (5) None of these
Q.3. Market Survey means_______
(1) Market Research (2) Market Planning (3) Marketing Strategies (4) Market Monitoring (5) All of the above
Q.4. Which of the following is/are among the 4 P’s of marketing mix?
(1) Price (2) Product (3) Promotion (4) Publication (5) All except 4
Q.5. Selective distribution is associated with the distribution of_________
(1) Convenience goods (2) Unsought goods (3) Specialty goods (4) Impulse goods (5) Shopping goods
Q.6. Which of the following Advertising Slogans and Automobile Companies are not correctly paired?
(1) Bajaj Auto: Inspiring Confidence.
(2) BMW India: The Ultimate Driving Machine
(3) Chevrolet: An Indian Revolution
(4) Hindustan Motors: Ride with Pride
(5) Hyundai Motor India: Make Every Day Exciting
Q.7. What is meant by the term ‘Brand Equity’?
(A) It is the number of shares that each shareholder gets in the company.
(B) It is the overall value of a brand in the market.
(C) It is amount of profit that the company earns from a particular brand.
(1) B and C (2) Only B (3) A and B (4) Only A (5) A and C
Q.8. The extent to which a brand name is recalled as a member of a brand as distinct from other brands is called________.
(1) Brand Extension (2) Brand Loyalty (3) Brand Recall (4) Brand Recognition (5) Brand Awareness
Q.9. Which of the following is not a feature of Industrial Goods?
(1) The number of buyers of the industrial goods is less than the number of buyers of consumer goods.
(2) The channels of distribution are often shorter for industrial goods.
(3) The industrial markets are highly concentrated geographically.
(4) Industrial Goods market does not exist in metropolitan cities.
(5) The demand for Industrial goods is derived demand.
Q.10. Which of the following is not a part of 5C’s of Marketing Decision Making?
(1) Comparison (2) Customer Needs (3) Competition (4) Company Skills (5) Collaborators
Q.11. Generic Product is-
(1) Differentiated Product (2) Branded Product (3) Unbranded Product (4) Customized Product (5) Augmented Product
Q.12. Geographic segmentation involves-
(1) Region of product distribution (2) Cultural Differences (3) Mobility of customers (4) All of these (5) All except 2
Q.13. Which of the following cannot form a basis for market segmentation?
(1) Psychographic (2) Caste and creed (3) Demographic (4) General Life Style (5) Product Usage
Q.14. Select the statement that best describes Marketing.
(1) Marketing is the process of advertising and selling products.
(2) Marketing is process of advertising good and services.
(3) Marketing is the process of planning, pricing, promoting, selling, and distributing ideas,
goods, services.
(4) Marketing is the process of deciding what to sell.
(5) Marketing is the process of selling goods online and providing the goods at cheaper rates as compared to competitors.
Q.15. Which among the following do not form a part of Maslow’s Hierarchy Need theory?
(A) Self-actualization (B) Physiological (C) Safety (D) Possession
(1) Only D (2) B and C (3) A and B (4) Only B (5) A, B and C
Answer Key
Q.1.(2)
Q.2.(4)
Q.3.(1)
Q.4.(5)
Q.5.(3)
Q.6.(5)
Q.7.(2)
Q.8.(3)
Q.9.(4)
Q.10.(1)
Q.11.(3)
Q.12.(4)
Q.13.(2)
Q.14.(4)
Q.15.(1)
