Test of Marketing For SBI Main Exam
Q.1. Which one of the following elements is not concerned with Marketing Mix?
(1) Product
(2) Price
(3) Place
(4) Profit
(5) None of these
Q.2. Product include_________
(1) Properties
(2) Services
(3) Idea
(4) All of the above
(5) None of these
Q.3. Trucks and Buses are__________
(1) Consumer goods
(2) Industrial goods
(3) Convenience goods
(4) (1) and (3)
(5) None of these
Q.4. The product is the bundle of__________that a customer buys.
(1) Conveniences
(2) Features
(3) Preferences
(4) Satisfaction
(5) None of these
Q.5. ________is the costliest form of marketing.
(1) Personal selling
(2) Advertising
(3) Sales Promotion
(4) All the above
(5) None of these
Q.6. _________are purchased and sold in the stock exchange.
(1) Dividends
(2) Shares
(3) Securities
(4) All the above
(5) None of these
Q.7. Important decisions in the business are made by——————-
(1) Management
(2) Administration
(3) Organization
(4) Trade Unions
(5) None of these
Q.8. In ‘Double-win’ strategy-
(1) Customer gets an additional benefit
(2) Customer gets price debate.
(3) Both customs and the sales person come out with sense of satisfaction
(4) Both 1 and 2
(5) None of these
Q.9. In consumer behavior, ‘Perception is a process through which
(1) a consumer makes ultimate purchasing
(2) a consumer is satisfied
(3) a consumer’s mind receives, organizes and interprets physical stimuli
(4) Both 1 and 3
(5) None of these
Q.10. Sales forecast implies
(1) an estimate of the maximum possible sales opportunities present in a particular market segment
(2) an estimate of sales, in physical units, in a future period
(3) Both 1 and 2
(4) Neither 1 nor 2
(5) None of these
Answer Key
Q.1.(4) Q.2.(4) Q.3.(2) Q.4.(4) Q.5.(1) Q.6.(3) Q.7.(2) Q.8.(2) Q.9.(3) Q.10.(3)
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