Test of Marketing For SBI Main Exam
Q.1. Advertising for ………… is not allowed on T.V
(1) Liquor
(2) Cigarettes
(3) Both 1 and 2
(4) Neither 1 nor 2
(5) None of these
Q.2. A theory states that no matter how efficiently goods / services are produced, if they cannot be delivered to the customer in the quickest possible time, it is vain. This theory is called
(1) Quickest the best
(2) Instant service
(3) Service on time
(4) Timely effort
(5) None of these
Q.3. Entrepreneurs find direct marketing, attractive because of
(1) Investment is low
(2) It doesn’t required specialized skills
(3) Returns are quick
(4) All of the above
(5) None of these
Q.4. Demonstration is an exercise to
(1) attractively pack and display the goods
(2) prove the characteristic of the product
(3) Both 1 and 2
(4) Neither 1 nor 2
(5) None of these
Q.5. Which among the following is not an example of Direct marketing?
(1) tele-marketing
(2) sales on internet
(3) mail order sale
(4) Retail stores
(5) None of these
Q.6. In selling, ‘consumption’ is the ultimate goal of the salesman while a marketer -
(1) identify consumer needs price of the brand and the retail price of
(2) develop an appropriate product / service to attain customer satisfaction
(3) accomplish organizational goals through integrated marketing approach
(4) All of the above
(5) None of these
Q.7. In Banking services, market can be segmented on the basis of
(1) density
(2) customers
(3) Both 1 and 2
(4) Neither 1 nor 2
(5) None of these
Q.8. Which of the following is not a ‘Post testing’ Technique of advertisement?
(1) Sales test
(2) Focus group
(3) Enquiry test
(4) Attitude test
(5) None of these
Q.9. ‘Causal’ research is basically concerned with
(1) establishing cause and effect relationship
(2) arriving at a forecast or prediction of interest
(3) measuring and estimating the frequencies with which of things occur
(4) All of the above.
(5) None of these
Q.10. A method, in which Brand equity is measured by comparing difference between the retail and unbranded product in the same category is called:
(1) Brand goodwill method
(2) Price premium method
(3) Both 1 and 2
(4) Neither 1 nor 2
(5) None of these
Answer Key
Q.1.(3) Q.2.(2) Q.3.(4) Q.4.(2) Q.5.(4) Q.6.(4) Q.7.(3) Q.8.(4) Q.9.(1) Q.10.(2)
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