Test of Marketing For SBI Main Exam
Q.1. The markets are grouped into different types based on the geographical area, location of marketplace, product, nature of transaction, and volume of transaction:
In the above statement the following is not correct-
(1) Nature of transaction (2) Geographical area (3) Location of marketplace (4) Volume of transaction (5) None of these
Q.2. The following offering is not a service:
(1) Fixed deposit receipt (2) Postage stamp (3) Insurance Policy (4) Gift coupon of a chain store (5) None of these
Q.3. A product .... is a group of related products that function in a similar manner, are sold to the same customer groups, and marketed through the same type of outlets:
(1) Group (2) Line (3) Category (4) Market (5) None of these
Q.4. Goods that are typically bought by a consumer based on a comparison of suitability, quality, price and style are called....goods:
(1) Industrial (2) Specialty (3) Shopping (4) Convenience (5) None of these
Q.5. Of the following pricing methods, _____________ is not based on competitors pricing.
(1) English Auction (2) Sealed-Bid Auction (3) Going-rate Pricing (4) Group Pricing
(5) None of these
Q.6. A......discount is offered by the seller to intermediary who performs functions like selling, storing and record keeping.
(1) Quantity (2) Trade (3) Cash (4) Seasonal (5) None of these
Q.7. With.......pricing, the products are priced below list price (or even below cost) for a temporary period to create buying urgency:
(1) Reference (2) By - product (3) Market penetration (4) Promotional (5) None of these
Q.8. Marketing channel refers to....
(1) A physical channel for movement of goods in them from the seller to the buyer
(2) A set of firms who handle the physical movement of goods from one point to another
(3) Different departments of the producer firm which are associated in ensuring delivery of goods to the buyer
(4) A set of independent organizations involved in the process of making a product or service available for use or consumption
(5) None of these
Q.9. Of the following characteristics __________ is found only in some services like banking and not found in case of many services.
(1) Inseparability (2) Variability (3) Client relationship (4) Perish ability (5) None of these
Q.10. Distribution channels carry out the following functions except.......
(1) Physical distribution (2) Fixing the price (3) Matching the offer (4) Risk taking (5) None of these
Answer Key
Q.1.(3) Q.2.(4) Q.3.(2) Q.4.(3) Q.5.(4) Q.6.(2) Q.7.(4) Q.8.(4) Q.9.(3) Q.10.(2)
