Q.1 VCM stand for ————
(1) Variety channel marketing
(2) Value channel management
(3) Value chain management
(4) Variety chain management
(5) Variable channel management
(1) Variety channel marketing
(2) Value channel management
(3) Value chain management
(4) Variety chain management
(5) Variable channel management
Ans. (3) Value chain management
Q.2 Last stage in PLC is———-
(1) Growth
(2) Production
(3) Decline
(4) Distribution
(5) Maturity
Ans. (3) Decline
(1) Growth
(2) Production
(3) Decline
(4) Distribution
(5) Maturity
Ans. (3) Decline
Q.3 DSR stands for ———-
(1) Daily sale report
(2) Daily selling record
(3) Direct selling report
(4) Direct sale record
(5) Direct Sale Response
Ans. (1) Daily sale report
(1) Daily sale report
(2) Daily selling record
(3) Direct selling report
(4) Direct sale record
(5) Direct Sale Response
Ans. (1) Daily sale report
Q.4 Government universities come under ——
(1) Consumer market
(2) Industrial market
(3) Global market
(4) Non-profit market
(5) Profit market
Ans. (4) Non-profit market
(1) Consumer market
(2) Industrial market
(3) Global market
(4) Non-profit market
(5) Profit market
Ans. (4) Non-profit market
Q.5 ‘A Guarantee company taking a responsibility’, is what kind of marketing?
(1) Exchange marketing
(2) Product marketing
(3) Accountable marketing
(4) Re-active marketing
(5) Pro-active marketing
Ans. (3) Accountable marketing
(1) Exchange marketing
(2) Product marketing
(3) Accountable marketing
(4) Re-active marketing
(5) Pro-active marketing
Ans. (3) Accountable marketing
Q.6 Banks informing customers about loan taken by them is———-
(1) Re-active marketing
(2) Pro-active marketing
(3) Accountable marketing
(4) Product marketing
(5) Passive marketing
Ans. (1) Re-active marketing
(1) Re-active marketing
(2) Pro-active marketing
(3) Accountable marketing
(4) Product marketing
(5) Passive marketing
Ans. (1) Re-active marketing
Q.7 Targeting strategies are ———
(1) Standardization
(2) Focus
(3) Differentiation
(4) All of the above
(5) 1 and 2
Ans. (4) All of these
(1) Standardization
(2) Focus
(3) Differentiation
(4) All of the above
(5) 1 and 2
Ans. (4) All of these
Q.8 Father of management is——-
(1) Philip Kotler
(2) F.W. Taylor
(3) Henry Fayol
(4) Mc-Garthy
(5) H. Henry
Ans. (1) Philip Kotler
(1) Philip Kotler
(2) F.W. Taylor
(3) Henry Fayol
(4) Mc-Garthy
(5) H. Henry
Ans. (1) Philip Kotler
Q.9 Marketing activity is associated with ———-
(1) Plant
(2) Company
(3) Factory
(4) Consumer
(5) Employer
Ans. (2) Company
(1) Plant
(2) Company
(3) Factory
(4) Consumer
(5) Employer
Ans. (2) Company
Q.10 Political parties come under which environment?
(1) Micro environment
(2) Macro environment
(3) Demographic environment
(4) Single environment
(5) Political environment
Ans. (2) Macro environment
(1) Micro environment
(2) Macro environment
(3) Demographic environment
(4) Single environment
(5) Political environment
Ans. (2) Macro environment