(1) Personal factor
(2) Psychological factor
(3) Social factor
(4) Economic factor
(5) Biological factor
Ans. (2) Psychological factor
Q.2. Life Style comes under —————
(1) Psychological factor
(2) Personal factor
(3) Social factor
(4) Cultural factor
(5) None of these
Ans. (2) Personal factor
Q.3. Client means —————
(1) Consumer
(2) Customer
(3) Professional Customer
(4) Permanent Customer
(5) All of these
Ans. (4) Permanent Customer
Q.4. What is the first step in marketing process?
(1) Controlling
(2) Analyzing
(3) Planning
(4) Setting Objectives
(5) Advertising
Ans. (3) Planning
Q.5. A van with company poster is –
(1) Advertisement
(2) Publicity
(3) Public relation
(4) Distribution
(5) Segmentation
Ans. (1) Advertisement
Q.6. LPG stands for —————-
(1) Legal Profit Ground
(2) Liberalization Privilege Government
(3) Liberalization Privatization Globalization
(4) Loan Paid Guarantee
(5) None of these
Ans. (3) Liberalization Privatization Globalization
Q.7. Internal marketing means –
(1) Business
(2) Intranet transaction
(3) Selling products to family members
(4) C-Business
(5) E- Business
Ans. (2) Intranet transaction
Q.8. Consumerism is _______
(1) An Act
(2) A Movement
(3) A Theory
(4) A Revolution
(5) A Study
Ans. (2) A Movement
Q.9. A bank annual balance sheet in new paper is—
(1) Publicity
(2) Public relation
(3) Advertisement
(4) Promotion
(5) Document
Ans. (2) Public relation
Q.10. Competitors come under ————-
(1) Micro Environment
(2) Macro Environment
(3) Social Environment
(4) Political Environment
(5) Internal Environment
Ans. (1) Micro Environment
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