(1) Large market
(2) Very small market
(3) Medium market
(4) Meta Market
(5) International Market
Ans. (2) Very small market
Q.2. Product mix include ———
(1) Bar Coding
(2) Packaging
(3) M.R.P.
(4) 2 & 3
(5) All of these
Ans. (5) All of these
Q.3. Bank use which kind of distribution?
(1) Intensive distribution
(2) Exclusive distribution
(3) Selective distribution
(4) All of these
(5) None of these
Ans. (4) All of these
Q.4. SCM flow means —————-
(1) Money flow
(2) Goods Flow
(3) Information flow
(4) 1 and 2
(5) 1, 2 and 3
Ans. (5) 1, 2 and 3
Q.5. Direct Marketing means ___________
(1) Advertisements
(2) Banners
(3) Face-to-face selling
(4) Selling by all staff
(5) Achieving targets
Ans. (3) Face-to-face selling
Q.6. Marketing starts from ————-
(1) Production
(2) Customer
(3) Need, Want & Demand
(4) Promotion
(5) Satisfaction
Ans. (3) Need, Want & Demand
Q.7. Barter System is a-
(1) Product concept
(2) Production concept
(3) Selling concept
(4) Exchange concept
(5) Import concept
Ans. (4) Exchange concept
Q.8. Relationship marketing is also known as ——-
(1) Direct marketing
(2) Internet Marketing
(3) Win-Win marketing
(4) Online marketing
(5) Social marketing
Ans. (3) Win-Win marketing
Q.9. A campaign is a-
(1) Specific message being sent to a specific group of recipients
(2) System
(3) Plan
(4) Market
(5) Company
Ans. (1) Specific message being sent to a specific group of recipients
Q.10. Market Research is needed for _________.
(1) Deciding the market area
(2) Deciding the right-product to be sold.
(3) Making proper marketing decisions
(4) Deciding right time to sell
(5) All of the above
Ans. (5) All of the above
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