(1) Social marketing concept
(2) Product disposal planning concept
(3) Marketing concept
(4) Product concept
(5) 2 and 3
Ans. (2) Product disposal planning concept
Q.2. RSS Stands for-
(1) Real Save System
(2) Role Saver System
(3) Real Simple Syndication
(4) Real Saver System
(5) Regional Saving Solution
Ans. (3) Real Simple Syndication
Q.3. SWOT analysis refers to an analysis of a company’s-
(1) Systems, weaknesses, operations, threats
(2) Strengths, weaknesses, opportunities, threats
(3) System, weaknesses, operations, technology
(4) Strategic units, worker, opportunities, technology
(5) Strengths, weaknesses, opportunities, technology
Ans. (2) Strengths, weaknesses, opportunities, threats
Q.4. Which concept of marketing is based on customer Welfare and Satisfaction?
(1) Social Marketing Concept
(2) Production concept
(3) Product concept
(4) Marketing concept
(5) All of these
Ans. (1) Social Marketing Concept
Q.5. Social Marketing Concept involves:
(1) Long run welfare of society
(2) Long run satisfaction of customer
(3) Research and development
(4) All of the above
(5) None of these
Ana. (1) ) Long run welfare of society
Q.6. Which is the assumption of Social marketing?
(1) Long term profit
(2) Long run satisfaction of customer
(3) Social Performance
(4) Social welfare
(5) Short term profit
Ans. (4) Social welfare
Q.7. DSA Means -
(1) District Sales Authority
(2) Direct Selling Agent
(3) Distributor and Sales Agent
(4) Direct Selling Agency
(5) Distribution Segmentation Area
Ans. (2) Direct Selling Agent
Q.8. “Conversion” in sales language means -
(1) Converting a buyer into a seller
(2) Converting a seller into a buyer
(3) Converting a prospect into customer
(4) Converting a banker into selling agent
(5) 1 and 2
Ans. (3) Converting a prospect into customer
Q.9. Bank Marketing is treated as -
(1) Transaction marketing
(2) Service marketing
(3) Indoor marketing
(4) Outdoor marketing
(5) Economic marketing
Ans. (2) Service marketing
Q.10. Leads can be provided by -
(1) Friends/ relatives
(2) Websites
(3) Directories
(4) All of the above
(5) None of these
Ans. (4) All of the above
