(1) Soft core loyal
(2) Hard core loyal
(3) Switchers
(4) Variety core loyal
(5) Cost core loyal
Ans. (3) Switchers
Q.2. Cost plus pricing is also known as______
(1) Markup Pricing
(2) Marginal Pricing
(3) Break even pricing
(4) Promotional pricing
(5) Maximum pricing
Ans. (1) Markup Pricing
Q.3. People, Process & Physical evidence are collectively called______
(1) Additional P’s
(2) Augmented P’s
(3) 3P’s
(4) Marketing P’s
(5) Product P’s
Ans. (2) Augmented P’s
Q.4. In which stage of Product life cycle, profit increase at an increasing rate?
(1) Maturity
(2) Initial
(3) Growth
(4) Declining
(5) None of these
Ans. (3) Growth
Q.5. Railways adopt which kind of targeting strategies?
(1) Focus
(2) Standardization
(3) Marketing
(4) Differentiation
(5) Advertising
Ans. (4) Differentiation
Q.6. Psychological factors include________
(1) Motivation
(2) Learning
(3) Beliefs
(4) 1, 2 & 3
(5) None of these
Ans. (4) 1, 2 & 3
Q.7. Hardcore loyal customers are display -
(1) Dissonance
(2) Complex behaviour
(3) Variety seeking behaviour
(4) Shifting behaviour
(5) Habitual behaviour
Ans. (5) Habitual behaviour
Q.8. Personal selling comes under________
(1) Selling
(2) Marketing
(3) Advertisement
(4) Public relation
(5) Sale and distribution
Ans. (5) Sale and distribution
Q.9. Micro environment includes-
(1) Technology
(2) Suppliers
(3) Customers
(4) 2 & 3 (5) 1 & 2
Ans.(4)
Q.10. Counseling comes in________
(1) Publicity
(2) Conversation
(3) Public relation
(4) Therapy
(5) Theory
Ans.(3) Public relation
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