Q.1. ATM is which kind of store?
(1) Convenience store
(2) Department store
(3)Specialty store
(4) Consumer store (5) All of these
Ans.(3) Specialty store
Q.2. Which of the following is a characteristic of banking?
(1) Intangibility (2) Inseparability
(3) Client relationship (4) All of these
(5) None of these
Ans. (4) All of these
Q.3. Passbook of a bank is a ————-
(1) Product (2) Physical evidence (3) Service
(4) 1 and 2
(5) None of these
Ans. (5)
Q.4. First step in marketing process is——-
(1) Setting objectives (2) Planning (3) Controlling
(4) Advertising (5) Production
Ans. (1) Setting objectives
Q.5. Product displayed in film is a ———-
(1) Film Advertising (2) Covert Advertising
(3) Hidden Advertising (4) Passive Advertising
(5) Active Advertising
Ans. (2) Covert Advertising
Q.6. MKIS stands for ———
(1) Marketing intelligence system (2) Marketing Information System
(3) Management Information System (4) Management Intelligence System
(5) All of these
Ans. (2) Marketing Information System
Q.7. Market segmentation means —————-
(1) To divide the market into levels (2) To divide the company
(3) To divide the customers according to their needs (4) All of these
(5) None of these
Ans. (3) To divide the customers according to their needs
Q.8. Which of the following is a product feature?
(1) Tangibility (2) Exchange value
(3) Intangible feature (4) All of these
(5) None of these
Ans. (4) All of these
Q.9. Which of the following is a part of micro environment?
(1) Competitors (2) Society (3) Technology
(4) Government (5) Legal environment
Ans. (1) Competitors
Q.10. Basic activities of VCM -
(1) Inbound (2) Outbound
(3) Marketing and sale (4) After sales service
(5) All of these
Ans. (5) All of these
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