Q.1. Skimming Pricing Strategy is ————
(1) Initial price is high and increase after time
(2) Initial price is high and decreases after time
(3) Initial price is low and decreases after time
(4) Initial price is low and increases aftertime
(5) None of these
Ans. (2) Initial price is high and decreases after time
Q.2. In marketing, ‘market’ means ———
(1) Customers (2) Employee (3) Physical Market (4) Shops (5) Employer
Ans. (1) Customers
Q.3. Which is/are macro environment factors?
(1) Legal environment (2) Government (3) Political parties (4) All of these (5) None of these
Ans. (4) All of these
Q.4. Product, place, price are the 3 marketing mix. Which is the 4th?
(1) People (2) Process (3) Promotion (4) 1 and 2 (5) 2 and 3
Ans.(3) Promotion
Q.5. Which is the last stage of product life cycle?
(1) Maturity (2) Decline (3) Growth (4) Introduction (5) Advertising
Ans. (2) Decline
Q.6. Factors affecting buyer behaviour-
(1) Social (2) Reference group (3) Personal (4) Age (5) All of these
Ans. (5) All of these
Q.7. Personal selling means ———
(1) Face to face (2) Direct Marketing (3) Door to Door (4) Indirect Marketing (5) 1, 2 and 3
Ans. (5) 1, 2 and 3
Q.8. Digital marketing means ———
(1) E-mail canvassing (2) S.M.S alert (3) Video kiosk (4) T.V. acts (5) All of these
Ans. (5) All of these
Q.9. Selling starts from ————
(1) Need, want and Demand (2) Target Market (3) After sale service (4) 2 and 3
(5) Production
(5) Production
Ans. (5) Production
Q.10. Which one of the following elements is not concerned with Marketing Mix?
(1) Product (2) Price (3) Place (4) Profit (5) Loss
Ans. (4) Profit
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