Q.1. Which of the following is very difficult to change?
(1) Company’s structure
(2) Company’s policies
(3) Company’s culture
(4) Company’s staff
(5) Company’s Chairman
Q.2. In marketing, SBU stands for-
(1) Strategic business unit (2) Self business unit
(3) State business undertaking (4) Small business unit
(5) Simple business unit
Q.3. Which of the following is product oriented definition?
(1) We sell hope
(2) We distribute information
(3) We make cosmetic
(4) We supply energy
(5) We Know You
Q.4. Sources of Sales Leads are-
(1) Data Mining
(2) Market Research
(3) Media Outlets
(4) Promotional Programs
(5) All of these
Q.5. Intensive growth opportunities means-
(1) To identify further opportunities to achieve growth within the company’s current business
(2) To identify opportunities to build or acquire business that is related to company’s current
business
(3) To identify opportunities to add attractive business that is unrelated to the company’s
business
(4) 1 and 2
(5) 2 and 3
Q.6. Which of the following is a part of integrated growth?
(1) Forward integration
(2) Backward integration
(3) Horizontal integration
(4) All of these
(5) None of these
Q.7. Which of the following is not a part of the diversification growth?
(1) Horizontal diversification
(2) Concentric diversification
(3) Conglomerate diversification
(4) All of these
(5) None of these
Q.8. Tata group is engaged in different business activates like iron and steel, automobiles, software, telecommunication etc. It is a form of:
(1) Horizontal diversification
(2) Forward diversification
(3) Conglomerate diversification
(4) Backward diversification
(5) Vertical diversification
Q.9. An ideal business is .....in major opportunities and ......in major threats:
(1) Low, high (2) High, low (3) High, high (4) Low, low (5) None of these
Q.10. Speculative business is ....in opportunities and .....in threats.
(1) Low,low (2) Low, high (3) High, high (4) High, low (5) None of these
Answers
Q.1. (3) Company’s culture
Q.2. (1) Strategic business unit
Q.3. (3) We make cosmetic
Q.4. (5) All of these
Q.5. (1) To identify further opportunities to achieve growth within the company’s current business
Q.6. (4) All of these
Q.7. (5) None of these
Q.8. (3) Conglomerate diversification
Q.9. (2) High, low
Q.10. (3) High, high
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