Q.1. Which of the following is/are value creation and delivery process developed by the Japanese?
(1) Zero customer feedback time
(2) Zero purchasing time
(3) Zero defects
(4) All of these
(5) None of these
Q.2. In marketing jargon, STP stands for
(1) Segment target position
(2) Segment target plan
(3) Sales tax provision
(4) Segment trade profit
(5) Segment token plan
Q.3. Which of the following is a part of the micro environment?
(1) Employee (2) Machine (3) Staff (4) Supplier (5) Boss
Q.4. Process of dividing the total market into smaller groups having homogeneity is called-
(1) Segregation (2) Decomposition (3) Segmentation(4) Division (5) Partition
Q.5. The element that is not a part of company’s product decision is-
(1) Product features (2) Packaging (3) Branding(4) All of these (5) None of these
Q.6. To determine its strengths and weaknesses, manager might ask customers all of the following except-
(1) Was the quality good?
(2) Was the price reasonable?
(3) Have you heard the company slogan?
(4) Was the delivery efficient?
(5) Was the quantity right?
Q.7. The final step in marketing plan is -
(1) Goals and objectives
(2) Preparing projected profit and loss accounts
(3) Control
(4) Monitoring
(5) All of these
Q.8. Managers scan the environment through-
(1) Undirected viewing (2) Conditioned viewing
(3) Formal and informal search (4) All of these
(5) None of these
Q.9. Primary data is generally collected through:
(1) Survey (2) Experiment (3) Observation
(4) Census report (5) Discussion
Q.10. Secondary data is collected through:
(1) Observation (2) Survey (3) Official record
(4) Experiment (5) Discussion
Answers
Q.1. (4) All of these
Q.2. (1) Segment target position
Q.3. (4) Supplier
Q.4. (3) Segmentation
Q.5. (5) None of these
Q.6. (3) Have you heard the company slogan?
Q.7. (3) Control
Q.8. (4) All of these
Q.9. (1) Survey
Q.10. (3) Official record
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