Q.1. Casual research is:
(1) Together primary data to shed light on the real nature of the problem
(2) To ascertain certain magnitudes
(3) To find out cause and effect relationship
(4) To explore the gravity of the situation
(5) To find out the hypothesis
Q.2. Generally the best research approach suited for descriptive research is:
(1) Observation (2) Survey (3) Cross sectional
(4) Experimental (5) Discussion
Q.3. Generally speaking the best research approach for casual research is:
(1) Observation (2) Survey (3) Cross sectional
(4) Experimental (5) Discussion
Q.4. Generally speaking the best research approach for exploratory research is:
(1) Observation (2) Survey (3) Cross sectional
(4) Experimental (5) Discussion
Q.5. A study to determine if advertising expenses increases by 10 per cent, the sales will increase by x per cent. It is a form of:
(1) Exploratory Research (2) Descriptive Research (3) Causal Research
(4) All of these (5) None of these
Q.6. In a marketing survey, the surveyor asks the questions; Do you like our product? Yes/No It is a form of:
(1) Dichotomous (2) Likert scale (3) Semantic differential
(4) Rating scale (5) None of these
Q.7. A statement with which the respondent shows the amount of agreement/disagreement is a:
(1) Likert scale (2) Semantic differential (3) Rating scale
(4) Multiple choice (5) None of these
Q.8. A scale connecting two bio-polar words, where the respondent selects the point that represents his or her opinion is a:
(1) Likert scale (2) Semantic differential (3) Rating scale
(4) Multiple choice (5) None of these
Q.9. A scale that rates some attribute from poor to excellent is a:
(1) Likert scale (2) Semantic differential (3) Rating scale
(4) Multiple choice (5) None of these
Q.10. Which of the following is not a probability sampling?
(1) Simple random sampling (2) Stratified sampling (3) Quota sampling
(4) Area sampling (5) Complex Random Sampling
Answers
Q.1. (3) To find out cause and effect relationship
Q.2. (2) Survey
Q.3. (4) Experimental
Q.4. (1) Observation
Q.5. (3) Causal Research
Q.6. (1) Dichotomous
Q.7. (1) Likert scale
Q.8. (2) Semantic differential
Q.9. (3) Rating scale
Q.10. (3) Quota sampling
