Q.1. Bank Marketing is treated as -
(1) Transaction marketing
(2) Service marketing
(3) Indoor marketing
(4) Outdoor marketing
(5) Economic marketing
Q.2. Leads can be provided by -
(1) Friends/ relatives
(2) Websites
(3) Directories
(4) All of the above
(5) None of these
Q.3. SWOT analysis refers to an analysis of a company’s-
(1) Systems, weaknesses, operations, threats
(2) Strengths, weaknesses, opportunities, threats
(3) System, weaknesses, operations, technology
(4) Strategic units, worker, opportunities, technology
(5) Strengths, weaknesses, opportunities, technology
Q.4. Which concept of marketing is based on customer Welfare and Satisfaction?
(1) Social Marketing Concept
(2) Production concept
(3) Product concept
(4) Marketing concept
(5) All of these
Q.5. Direct Marketing means ___________
(1) Advertisements
(2) Banners
(3) Face-to-face selling
(4) Selling by all staff
(5) Achieving targets
Q.6. Marketing starts from ————-
(1) Production
(2) Customer
(3) Need, Want & Demand
(4) Promotion
(5) Satisfaction
Q.7. What is the first step in marketing process?
(1) Controlling
(2) Analyzing
(3) Planning
(4) Setting Objectives
(5) Advertising
Q.8. A van with company poster is –
(1) Advertisement
(2) Publicity
(3) Public relation
(4) Distribution
(5) Segmentation
Q.9. Which is a type of buyer behaviour?
(1) Complex behaviour
(2) product variety seeking behaviour
(3) Habitual buying behaviour
(4) All of these
(5) None of these
Q.10. VCM stand for ————
(1) Variety channel marketing
(2) Value channel management
(3) Value chain management
(4) Variety chain management
(5) Variable channel management
Answers
Q.1. (2) Service marketing
Q.2. (4) All of the above
Q.3. (2) Strengths, weaknesses, opportunities, threats
Q.4. (1) Social Marketing Concept
Q.5. (3) Face-to-face selling
Q.6. (3) Need, Want & Demand
Q.7. (3) Planning
Q.8. (1) Advertisement
Q.9. (4) All of these
Q.10. (3) Value chain management
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