Q.1. Cost plus pricing is also known as______
(1) Markup Pricing
(2) Marginal Pricing
(3) Break even pricing
(4) Promotional pricing
(5) Maximum pricing
Q.2. Product, Pricing and Place are collectively called______
(1) Additional P’s
(2) Augmented P’s
(3) 3P’s
(4) Marketing P’s
(5) Product P’s
Q.3. In which stage of Product life cycle, profit increase at an increasing rate?
(1) Maturity
(2) Initial
(3) Growth
(4) Declining
(5) None of these
Q.4. Branding comes under --
(1) Promotion mix
(2) Product mix
(3) Place mix
(4) Price mix
(5) Advertising mix
Q.5. First step in target market is--
(1) Segmentation
(2) Targeting strategies
(3) Planning
(4) Production
(5) Distribution
Q.6. Market leader who engages in such practices as introducing new products, reducing costs and improving customer services is trying to ______________
(1) Improve quality of the product
(2) Use pre-emptive defense
(3) Defend market charges
(4) Use counter defense
(5) Increase customers
Q.7. A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy____________
(1) Will
(2) Wants or needs
(3) Desire
(4) Demand
(5) None of these
Q.8. Internal marketing is the task of successfully-
(1) Hiring the employees
(2) training the employees
(3) Motivating the employees
(4) All of these
(5) None of these
Q.9. In developing the marketing strategy for a business, all of the following would be considered except:
(1) Interest of top management
(2) Industry position
(3) Objectives and opportunities
(4) Skills and resources
(5) 1 and 2
Q.10. Which of the following is not a non probability sampling?
(1) Convenience sampling
(2) Quota sampling
(3) Judgment sampling
(4) Cluster sampling
(5) None of these
Answers:
Q.1. (1) Markup Pricing
Q.2. (3) 3P’s
Q.3. (3) Growth
Q.4. (2) Product mix
Q.5. (1) Segmentation
Q.6. (3) Defend market charges
Q.7. (2) Wants or needs
Q.8. (4) All of these
Q.9. (1) Interest of top management
Q.10. (4) Cluster sampling
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