Q.1. Putting the goods of same characteristics in a specific category is known as–
(1) Branding
(2) Standardization
(3) Labeling
(4) Packaging
(5) Grading
Q.2. Element of marketing mix is-
(1) Product mix
(2) Price mix
(3) Promotion mix
(4) Place mix
(5) All of above
Q.3. Which of the following is the most basic marketing -mix tool?
(1) Promotion
(2) Price
(3) Product
(4) Place
(5) None of these
Q.4. What is the full form of PLC?
(1) Product Life Cycle
(2) Product Labeling Curve
(3) Promotion Life Cycle
(4) Product Learning Curve
(5) Product Level Creation
Q.5. Which of the following are stakeholders of an organization?
(1) Customers
(2) Employees
(3) Suppliers
(4) All the above
(5) Only 1 and 2
Q.6. Consumer is the ————— of market.
(1) King
(2) Product
(3) Creator
(4) Capitalist
(5) Socialist
Q.7. Sales promotion programme is-
(1) Sales Promotion Plan
(2) Publicity of Sales Promotion Programme
(3) Budget of Sales Promotion
(4) All of these
(5) None of these
Q.8. Which is not the product of a bank?
(1) Demat Account
(2) Bank Building
(3) Auto Loan
(4) Car Loan
(5) 1 and 2
Q.9. Which of the following is not a tool used for collecting primary data?
(1) Observation research
(2) Focus-group research
(3) Surveys
(4) All of the above
(5) None of these
Q.10. What is the basic unit of exchange?
(1) Purchase
(2) Sales
(3) Transfer
(4) Transaction
(5) Export
Answers:
Q.1.(5) Grading
Q.2.(5) All of above
Q.3.(3) Product
Q.4.(1) Product Life Cycle
Q.5.(4) All the above
Q.6.(1) King
Q.7.(4) All of these
Q.8.(2) Bank Building
Q.9.(4) All of the above
Q.10.(4) Transaction
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