Q.1. Which of the following is not a base for market Segmentation?
(1) Education
(2) Age
(3) Raw Material
(4) Occupation of Consumer
(5) Marital Status of Consumer
Q.2. Which is the premier export finance institution in India?
(1) RBI
(2) SIDBI
(3) EXIM Bank
(4) SEBI
(5) NABARD
Q.3. The works of a wholesaler is -
(1) To Sell goods to retailer
(2) To produce goods
(3) To utilize the goods
(4) To bear risk
(5) All of these
Q.4. Which of the following is correct medium of distribution?
(1) Wholesaler, Manufacturer , Retailer, Consumer, Agent
(2) Manufacturer, Agent, Consumer.
(3) Manufacturer, Wholesaler, Retailer, Consumer.
(4) Manufacturer, Agent, Retailer, Wholesaler, Consumer
(5) All of these
Q.5. Which of the following is a form of sandwich advertising?
(1) Buses
(2) Trains
(3) Advocates
(4) Commentary Boxes
(5) Jokers
Q.6. ‘Date tree’ on edible oil packet represents-
(1) Sales strategy
(2) Sales target
(3) Brand mark
(4) Product Planning
(5) All of these
Q.7. Which of the following is essential for sales agreement?
(1) Buyer
(2) Seller
(3) Transfer of ownership in Consideration of money.
(4) An agreement
(5) None of these
Q.8. Which of the following has maximum share in domestic savings in India?
(1) Deposits
(2) Gold
(3) Shares & Debentures
(4) Fixed Assets
(5) Loans
Q.9. A direct marketing channel is also called as —————level channel.
(1) Three
(2) Two
(3) One
(4) Zero
(5) None of these
Q.10. Which is included in Marketing management of an organization?
(1) Analyzing
(2) Planning
(3) Implementing & control
(4) All of these
(5) None of these
Answers:
Q.1.(3) Raw material
Q.2. (3) EXIM Bank
Q.3.(1) To Sell goods to retailer
Q.4.(3) Manufacturer, Wholesaler, Retailer, Consumer.
Q.5.(5) Jokers
Q.6.(3) Brand mark
Q.7.(5) None of these
Q.8.(1) Deposits
Q.9.(4) Zero
Q.10.(4) All of these
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