Q.1. Which of the following is Trademark name of product?
(1) Maruti-Suzuki-A star
(2) Tata–India
(3) Union–Kisan Card
(4) SBI – Golden Card
(5) All of these
Q.2. Which of the following is a capital product?
(1) Machinery
(2) Milk or Tea
(3) Sugar
(4) All of these
(5) None of these
Q.3. Which of the following is the stage of product development process?
(1) Generation of Ideas
(2) Screening of Ideas
(3) Business Analysis
(4) Product Development
(5) All of these
Q.4. Test Marketing means—
(1) Test the product before the commercial production
(2) valuation
(3) vouching
(4) concept
(5) All of these
Q.5. What is the meaning of digital marketing?
(1) To sell with calculator
(2) Marketing of digital equipment
(3) Marketing through internet and telephone
(4) Export Finance
(5) Import Finance
Q.6. Railways adopt which kind of targeting strategies?
(1) Focus
(2) Standardization
(3) Marketing
(4) Differentiation
(5) Advertising
Q.7. Psychological factors include________
(1) Motivation
(2) Learning
(3) Beliefs
(4) 1, 2 & 3
(5) None of these
Q.8. Managers try to stimulate sales by modifying product characteristics at maturity stage. This is
done through_______
(1) Quality improvement
(2) Feature improvement
(3) Style improvement
(4) All of these
(5) None of these
Q.9. Style improvement aims at increasing the......of the product.
(1) aesthetic appeal
(2) size
(3) accessories
(4) durability
(5) profit
Q.10. Which of the following is secondary function of market?
(1) Production Policies
(2) Standardizing and Grading
(3) Marketing Finance
(4) Sales
(5) None of these
Answers:
Q.1.(5) All of these
Q.2.(1) Machinery
Q.3.(5) All of these
Q.4.(1) Test the product before the commercial production
Q.5.(3) Marketing through internet and telephone
Q.6.(4) Differentiation
Q.7. (4) 1, 2 & 3
Q.8. (4) All of these
Q.9.(1) aesthetic appeal
Q.10.(3) Marketing Finance
