Q.1. ATM is which kind of store?
(1) Convenience store
(2) Department store
(3) Specialty store
(4) Consumer store
(5) All of these
Q.2. Which of the following is a characteristic of banking?
(1) Intangibility
(2) Inseparability
(3) Client relationship
(4) All of these
(5) None of these
Q.3. Which of the following is a product feature?
(1) Tangibility
(2) Exchange value
(3) Intangible feature
(4) All of these
(5) None of these
Q.4. Which of the following is a part of micro environment?
(1) Competitors
(2) Society
(3) Technology
(4) Government
(5) Legal environment
Q.5. Which is the last stage of product life cycle?
(1) Maturity
(2) Decline
(3) Growth
(4) Introduction
(5) Advertising
Q.6. Factors affecting buyer behaviour-
(1) Social
(2) Reference group
(3) Personal
(4) Age
(5) All of these
Q.7. Entrepreneurs find direct marketing, attractive because -----
(1) of low investment
(2) it doesn’t requires specialized skills
(3) returns are quick
(4) 1, 2 and 3
(5) Only 2 and 3
Q.8. Demonstration is an exercise to-
(1) attractively pack and display the goods
(2) prove the characteristic of the product
(3) Both 1 and 2
(4) Neither 1 nor 2
(5) None of these
Q.9. Promotion seeks to influence the buyer in decision-making through....
(1) Persuasion
(2) Compulsion
(3) Reminding
(4) Information and reinforcement
(5) Reimbursement
Q.10. An advertisement is not for________.
(1) Suggesting new uses of a product
(2) Telling about a new product
(3) Explaining how a product works
(4) Building brand preference
(5) 2 and 3
Answers
Q.1.(3) Specialty store
Q.2.(4) All of these
Q.3.(4) All of these
Q.4. (1) Competitors
Q.5.(2) Decline
Q.6.(5) All of these
Q.7. (4) 1, 2 and 3
Q.8. (2) prove the characteristic of the product
Q.9. (4) Information and reinforcement
Q.10. (3) Explaining how a product works
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