Q.1. Managers try to stimulate sales by modifying product characteristics at maturity stage. This is
done through_______
(1) Quality improvement
(2) Feature improvement
(3) Style improvement
(3) Style improvement
(4) All of these
(5) None of these
Ans.1. (5) None of these
Q.2. Style improvement aims at increasing the......of the product.
(1) aesthetic appeal
(5) None of these
Ans.1. (5) None of these
Q.2. Style improvement aims at increasing the......of the product.
(1) aesthetic appeal
(2) size
(3) accessories
(4) durability
(4) durability
(5) profit
Ans.2. (1) aesthetic appeal
Q.3. During the market emergence stage, it is better for small firms to pursue a ....... strategy.
(1) Single niche
Ans.2. (1) aesthetic appeal
Q.3. During the market emergence stage, it is better for small firms to pursue a ....... strategy.
(1) Single niche
(2) Multiple niches
(3) Mass marketing
(4) Micro marketing
(4) Micro marketing
(5) Macro marketing
Ans.3. (1) Single niche
Q.4. Market leader who engages in such practices as introducing new products, reducing costs and
improving customer services is trying to ______________
(1) Improve quality of the product
Ans.3. (1) Single niche
Q.4. Market leader who engages in such practices as introducing new products, reducing costs and
improving customer services is trying to ______________
(1) Improve quality of the product
(2) Use pre-emptive defense
(3) Defend market charges
(3) Defend market charges
(4) Use counter defense
(5) Increase customers
Ans.4. (3) Defend market charges
Q.5. A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy____________
(1) Will
(5) Increase customers
Ans.4. (3) Defend market charges
Q.5. A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy____________
(1) Will
(2) Wants or needs
(3) Desire
(4) Demand
(4) Demand
(5) None of these
Ans.5. (2) Wants or needs
Q.6. A group of diverse, but related items that function in a compatible manner is called__________
(1) Product style
Ans.5. (2) Wants or needs
Q.6. A group of diverse, but related items that function in a compatible manner is called__________
(1) Product style
(2) Product mix
(3) Product system
(3) Product system
(4) Product variety
(5) Product stages
Ans.6. (3) Product system
Q.7. A Company’s product mix will have ________.
(1) Length
(5) Product stages
Ans.6. (3) Product system
Q.7. A Company’s product mix will have ________.
(1) Length
(2) Width
(3) Depth and consistency
(3) Depth and consistency
(4) All of these
(5) None of these
Ans.7. (4) All of these
Q.8. Which of the following is a function of Marketing?
(1) Purchase
(5) None of these
Ans.7. (4) All of these
Q.8. Which of the following is a function of Marketing?
(1) Purchase
(2) Sales
(3) Storage
(4) Transport
(4) Transport
(5) All of the above
Ans.8. (5) All of the above
Q.9. Which of the following is secondary function of market?
(1) Production Policies
Ans.8. (5) All of the above
Q.9. Which of the following is secondary function of market?
(1) Production Policies
(2) Standardizing and Grading
(3) Marketing Finance
(3) Marketing Finance
(4) Sales
(5) None of these
Ans.9. (3) Marketing Finance
Q.10. Which of the following is not a socioeconomic criterion for market segmentation?
(1) Brand loyalty
(5) None of these
Ans.9. (3) Marketing Finance
Q.10. Which of the following is not a socioeconomic criterion for market segmentation?
(1) Brand loyalty
(2) Age (3) Income
(4) Size of family
(4) Size of family
(5) Sex differentiation
Ans.10. (1) Brand loyalty
Ans.10. (1) Brand loyalty
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