IBPS - SO (MARKETING) - QUIZ

Q.1. How many stages are there in product life cycle?

(1) Two 

(2) Three 

(3) Five

(4) Six 

(5) Four

Ans.1. (5) Four

Q.2. Concept of ‘Super Market’ was introduced by —

(1) USA 

(2) China 

(3) Britain 

(4) France 

(5) India

Ans.2. (1) USA

Q.3. Production concept holds that consumers will favour those products that are-

(1) Widely available 

(2) Lower in cost 

(3) Both (1) and (2)

(4) Higher in Cost 

(5) Free of Cost

Ans.3. (3) Both (1) and (2)

Q.4. Marketing concept rests on--

(1) Target market 

(2) Customers

(3) Co-ordinate marketing 

(4) 1, 2 and 3

(5) 2 and 3

Ans.4. (4) 1, 2 and 3

Q.5. Internal marketing is the task of successfully-

(1) Hiring the employees 

(2) training the employees

(3) Motivating the employees 

(4) All of these

(5) None of these

Ans.5. (4) All of these

Q.6. In developing the marketing strategy for a business, all of the following would be considered except:

(1) Interest of top management 

(2) Industry position

(3) Objectives and opportunities 

(4) Skills and resources

(5) 1 and 2

Ans.6. (1) Interest of top management

Q.7. In marketing, SBU stands for--

(1) Strategic Business Unit 

(2) Self Business Unit

(3) State Business Undertaking 

(4) Small Business Unit

(5) Static Business Unit

Ans.7. (1) Strategic Business Unit

Q.8. Which of the following is not a part of intensive growth?

(1) Product development 

(2) Market development

(3) Market penetration 

(4) Horizontal integration

(5) 1 and 2

Ans.8. (4) Horizontal integration

Q.9. Which of the following is a part of the micro environment?

(1) Employer 

(2) Employee 

(3) Manufacturer

(4) Supplier 

(5) Producer

Ans.9. (4) Supplier

Q.10. Secondary data is collected through-

(1) Observation 

(2) Survey 

(3) Official record

(4) Experiment 

(5) Internet

Ans.10. (3) Official record