Q.1. The best statistical tool is-
(1) Correlation analysis
(2) Simple regression analysis
(3) Multiple regression analysis
(3) Multiple regression analysis
(4) T- Score Analysis
(5) Cost Factor analysis
Ans.1. (3) Multiple regression analysis
Q.2. ___________ plays a major role in the adoption of new products.
(1) Products presentation
(5) Cost Factor analysis
Ans.1. (3) Multiple regression analysis
Q.2. ___________ plays a major role in the adoption of new products.
(1) Products presentation
(2) Personal influence
(3) Relatives
(4) Friends
(4) Friends
(5) Company
Ans.2. (2) Personal influence
Q.3. How many types of methods of communications are generally practiced in an organization?
(1) Three
Ans.2. (2) Personal influence
Q.3. How many types of methods of communications are generally practiced in an organization?
(1) Three
(2) Four
(3) Two
(4) Five
(4) Five
(5) Seven
Ans.3. (2) Four
Q.4. Of the following pricing strategies, _____________ is not ideal for new products.
(1) Market-skimming
Ans.3. (2) Four
Q.4. Of the following pricing strategies, _____________ is not ideal for new products.
(1) Market-skimming
(2) Discriminatory Pricing
(3) Market-penetration
(3) Market-penetration
(4) Promotional Pricing
(5) 2 and 3
Ans.4.(2) Discriminatory Pricing
Q.5. Of the following characteristics _____________ is found only in some services like banking and
not found in case of many services.
(1) Inseparability
(5) 2 and 3
Ans.4.(2) Discriminatory Pricing
Q.5. Of the following characteristics _____________ is found only in some services like banking and
not found in case of many services.
(1) Inseparability
(2) Variability
(3) Client relationship
(3) Client relationship
(4) Perishability
(5) Growth
Ans.5.(3) Client relationship
Q.6. Promotion is an exercise of maintaining contact with the consumer at different levels so as to....
(1) Enhance customer relationship
(2) Lure the customer in to buying the products
(3) Prevent customer from being critical of the firm
(4) Prevent customer from purchasing other company’s products
(5) Aware the customer
Ans.6. (1) Enhance customer relationship
Q.7. The components of Marketing Information system does not include.....:
(1) Marketing Intelligence System
(2) Internal Records System
(3) Information technology System
(4) All of these
(5) None of these
Ans.7. (3) Information technology System
Q.8. SIP is similar to___
(1) Bank Deposit
(5) Growth
Ans.5.(3) Client relationship
Q.6. Promotion is an exercise of maintaining contact with the consumer at different levels so as to....
(1) Enhance customer relationship
(2) Lure the customer in to buying the products
(3) Prevent customer from being critical of the firm
(4) Prevent customer from purchasing other company’s products
(5) Aware the customer
Ans.6. (1) Enhance customer relationship
Q.7. The components of Marketing Information system does not include.....:
(1) Marketing Intelligence System
(2) Internal Records System
(3) Information technology System
(4) All of these
(5) None of these
Ans.7. (3) Information technology System
Q.8. SIP is similar to___
(1) Bank Deposit
(2) Gold Bonds
(3) Mutual Funds
(4) Credit Cards
(4) Credit Cards
(5) Savings Bank account
Ans.8. (3) Mutual Funds
Q.9. SIP stands for–
(1) Small Investment Plan
Ans.8. (3) Mutual Funds
Q.9. SIP stands for–
(1) Small Investment Plan
(2) Secret Investment Plan
(3) Saving in Post Office
(3) Saving in Post Office
(4) Small Industries Plan
(5) Systematic Investment Plan
Ans.9. (5) Systematic Investment Plan
Q.10. Bank Product penetration means-
(1) Providing / selling different products to different customers.
(2) Selling banks product to maximum customers and in new markets.
(3) Selling product with quality
(4) Selling product to employees
(5) Selling banks products to BSBDA account holders
(5) Systematic Investment Plan
Ans.9. (5) Systematic Investment Plan
Q.10. Bank Product penetration means-
(1) Providing / selling different products to different customers.
(2) Selling banks product to maximum customers and in new markets.
(3) Selling product with quality
(4) Selling product to employees
(5) Selling banks products to BSBDA account holders
Ans.10. (2) Selling banks product to maximum customers and in new markets
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