Q.1. Bank uses which marketing method to increase brand Loyalty?
(1) Reactive Marketing
(2) Pro-active Marketing
(3) Accountable Marketing
(4) 1 and 2
(5) All of these
Ans. (5) All of these
Q.2. ‘Niche Marketing’ can be used in banks for the products like_____
(1) Saving accounts (2) SIP
(3) Mutual funds (4) Industrial Loan (Small market segment)
(5) 2 and 3
Ans. (4) Industrial Loan (Small market segment)
Q.3. ‘CSR’ means-
(1) Collateral Security Reserve (2) Complete Solution Ratio
(3) Competition Success Review (4) Corporate Social Responsibility
(5) Casual Series Research
Ans. (4) Corporate Social Responsibility
Q.4. Marketing concept emphasizes-
(1) On Maximum production
(2) On staff
(3) Customer-orientation and Coordination of marketing activities
(4) Cost
(5) Purchase
Ans. (3) Customer-orientation and Coordination of marketing activities
Q.5. ‘SWOT’ stands for–
(1) Street wide oriented target
(2) Strength, weakness, opportunity and threat
(3) System wise organizational treatment
(4) 2 and 3
(5) 1 and 2
Ans. (2) Strength, weakness, opportunity and threat
Q.6. ATM can be placed–
(1) Near the bank (2) In the bank
(3) Within easy reach of the customer (4) Near the Main office
(5) None of these
Ans. (3) Within easy reach of the customer
Q.7. ‘Service channel includes’–
(1) 4 channel (2) 2 channel (3) 3 channel
(4) ‘0’ or maximum 1 channel (5) Infinite
Ans. (4) ‘0’ or maximum 1 channel
Q.8. ‘Bank can use promotional tools’ to beat its competitors by–
(1) Advertisement (2) Direct Marketing (3) Public relation
(4) Only 1, 2 and 3 (5) Campaign
Ans.(4) Only 1, 2 and 3
Q.9. A marketing plan is a______
(1) Written document containing necessary actions to achieve marketing objective.
(2) Systematic budget plan for 1 year
(3) A secret plan for whole organization
(4) Design at a time when new product develops
(5) None of these
Ans. (1) Written document containing necessary actions to achieve marketing objective.
Q.10. The full form of ATM is–
(1) Automation Telling machine (2) Actual Telling machine
(3) Automated Teller machine (4) Artificial Total machine
(5) Automated Transfer Machine
Ans. (3) Automated Teller machine
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