Q.1. Target Market means -
(1) Creating product for special section of society
(2) Mass marketing
(3) Big Malls
(4) Market analysis
(5) Market which target companies
Ans. (1) Creating product for special section of society
Q.2. DSA and DST stands for–
(1) Double system Accounting and Double System Tally
(2) Direct Sales Agent and Direct Sales Team
(3) Decision System Analyst and Decision System Tool
(4) Direct Sales Authority and Director of Sales Team
(5) None of these
Ans. (2) Direct Sales Agent and Direct Sales Team
Q.3. Brand Loyalty can be created only when-
(1) A customer is totally satisfied with the services of bank
(2) He/she has any relative in the bank
(3) If bank sells product without charging money.
(4) Banks gives free gift
(5) If a customer is loyal to a company
Ans. (1) A customer is totally satisfied with the services of bank
Q.4. Tele-calling by bank employees is an example of–
(1) Personal Selling (2) Direct marketing
(3) Sales promotion (4) Advertisement marketing
(5) All of these
Ans. (2) Direct marketing
Q.5. Supply chain means–
(1) directly buying goods
(2) indirectly buying goods
(3) selling goods
(4) directly/ indirectly supplying goods to the customer
(5) range of markets which sell a particular product
Ans. (4) directly/ indirectly supplying goods to the customer
Q.6. Banks are penetrating into the rural areas now a days, this is the form of-
(1) Market development (2) Product development
(3) Bank development (4) Physical development
(5) Globalization
Ans. (1) Market development
Q.7. “Physical Evidence” in banks includes-
(1) Interest of staff and managers
(2) Psychological thoughts
(3) Physically challenged employees
(4) Packaging, internet pages, Vouchers, Furniture, Uniform, Exterior Look
(5) 1 and 2
Ans. (4) Packaging, internet pages, Vouchers, Furniture, Uniform, Exterior Look
Q.8. Relative market share means -
(1) Overall market Share
(2) Share market
(3) Market share in comparison to competitors
(4) Market for company
(5) Share of the nearby market
Ans. (3) Market share in comparison to competitors
Q.9. CLC stands for ——
(1) Customer Life Cycle (2) Customer Like Company
(3) Company Like Customers (4) 1 or 2
(5) None of these
Ans. (1) Customer Life Cycle
Q.10. When all marketing’s tools are used to target, it is ———-
(1) Atomistic marketing (2) Strategic Marketing
(3) Accountable Marketing (4) Pro-active Marketing
(5) None of these
Ans. (1) Atomistic marketing
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