Q.1. Product include_________
(1) Properties
(2) Services
(3) Idea
(4) All of the above
(5) None of these
Ans. (4) All of the above
Q.2. Trucks and Buses are__________
(1) Consumer goods (2) Industrial goods
(3) Convenience goods (4) Customer goods
(5) Company Goods
Ans. (2) Industrial goods
Q.3. The product is the bundle of__________ that a customer buys.
(1) Conveniences (2) Features (3) Preferences (4) Satisfaction (5) Needs
Ans. (4) Satisfaction
Q.4. ________is the costliest form of marketing.
(1) Personal selling (2) Advertising (3) Sales Promotion (4) Company selling
(5) Employer selling
(5) Employer selling
Ans. (1) Personal selling
Q.5. _________are purchased and sold in the stock exchange.
(1) Dividends (2) Shares (3) Securities (4) T-Bills (5) Promissory notes
Ans. (3) Securities
Q.6. Important decisions in the business are made by——————-
(1) Management (2) Administration (3) Organization (4) Trade Unions (5) Employees
Ans. (2) Administration
Q.7. What is the CRR at present?
(1) 3%
(2) 4%
(2) 4%
(3) 5%
(4) 3.5%
(5) 4.5%
(4) 3.5%
(5) 4.5%
Ans. (2) 4%
Q.8. In consumer behaviour, ‘Perception is a process through which-
(1) a consumer makes ultimate purchasing
(2) a consumer is satisfied
(3) a consumer’s mind receives, organizes and interprets physical stimuli
(4) 1 and 3
(5) 2 and 3
Ans. (3) a consumer’s mind receives, organizes and interprets physical stimuli
Q.9. Sales forecast implies-
(1) an estimate of the maximum possible sales opportunities present in a particular market segment
(2) an estimate of sales, in physical units, in a future period
(3) Both 1 and 2
(4) an estimate of customers
(5) None of these
Ans. (3) Both 1 and 2
Q.10. First step in personal selling process is———
(1) Pre-approach (2) Prospecting (3) starting (4) Approach (5) All of these
Ans. (2) Prospecting
