As SBI has released the much-awaited vacancies for the post of Probationary Officers, we have launched subject-wise quizzes for the exam. It will include quizzes of all the subjects- Quantitative Aptitude, English, Reasoning and Computer. All these quizzes will be strictly based on the latest pattern of SBI PO exam and will be beneficial for your preparations. So, keep following the quizzes which will provide you a set of 10 questions daily.
Here, we are providing you important questions of English Language for SBI PO 2019 exam.
Directions (1-10): Read the following passage carefully and answer the questions given below it. Certain words have been given in bold to help you locate them while answering some of the questions.
Much before organic food and healthy living caught the fancy of Indians, the Bombay Oil Industries launched Saffola, a healthy cooking oil, in the early 1960s. Positioned explicitly as being good for the heart, Saffola grabbed consumer attention with its dramatic communication. Clarion Advertising launched the brand and the early ads created a rather terrifying scenario of a man being wheeled into a hospital on a stretcher with the wailing of ambulance sirens in the background. A distressed wife looking on sought to reinforce the message that food cooked in Saffola could save your life - and your family.
The cooking oil market in the 1960s was largely disorganised, with a very large loose oil segment. It was against this backdrop that Saffola was launched on the platform of being 'Healthy for the Heart'. There was no other brand offering this benefit and hence there was no direct competition from within the category. While this message clearly connected with people who had heart trouble - or those who feared it - it also alienated those who were confident they could never have a heart attack. The big challenge was to carve out a niche among the health-conscious. It was a Herculean challenge at that time, but the brand was ready to ride the long haul.
In the 90s when Grey handled the brand, and by which time the consumer products division of Bombay Oil was spun off into Marico, communication for Saffola transformed - from being a product for those with heart trouble into a brand that everyone who aims for a healthy lifestyle should adopt. "Heart patients were a shrinking group and there was an obvious need to change this perception," says a senior professional from the agency working on the brand.
More than 50 years since the brand was launched, "Saffola today is not just a brand but a way of life. Today a lot more people are conscious of their health; they make an effort to read information on the back of the pack and general awareness levels have gone up massively," says the Marketing head. He adds that today in any health related conversation Saffola definitely makes an appearance. This positive rub-off has helped the parent brand extend into categories like salt, oats, rice and Atta on the health platform.
Q-1 Why was there no competition between the brands dealing with the oil segment and Saffola?
01. Because the other brands couldn't advertise in the same way as Saffola did.
02. Because no other brand was launched on the platform of being 'Healthy for the Heart.'
03. Because the other brands except Saffola, couldn't clearly connect with people who had heart trouble.
04. Lack of competition was felt because the brand 'Saffola' couldn't meet the challenge of carving out a niche among the health conscious.
05. The other brands couldn't give Saffola a tough competition because 'Saffola today is not just a brand but a way of life.'
Q-2 How did 'Saffola' succeed in grabbing the attention of the consumers?
01. The brand succeeded in attracting the consumers as it connected with people suffering from incurable diseases.
02. Consumers have liked 'Saffola' since 1960 and they have made it a successful brand.
03. Feeling the essence of the 'Pure quality ' and 'cheap rates', the consumers themselves got attracted towards the brand and made it a successful one.
04. Both 2 and 3
05. 'Saffola' succeeded in grabbing the attention of the consumers from all over the world because of its heart- touching advertising.
Q-3 When was 'Saffola' launched?
01. It was launched in the middle of 1960s.
02. 'Saffola was launched fifty years ago.
03. It was launched in the early 1960s.
04. It was launched in the year 1970s.
05. Not mentioned in the passage.
Q-4 Why a lot more people are conscious of their health today?
01. Because a number of people are suffering from heart diseases.
02. Because in today's world people want to remain fit and healthy.
03. As the graph of fatal diseases is increasing day by day similarly, the number of health-conscious people is also increasing.
04. None of these
05. Not clearly mentioned in the passage.
Q-5 When did the communication for Saffola transformed from 'being a product for those with heart trouble into a brand that everyone who aims for a healthy lifestyle should adopt?
01. It was transformed when Grey handled the brand.
02. The transformation of the communication took place when consumer products division of Bombay oil was spun off into Marico.
03. The transformation took place in the 90s.
04. All 1, 2 and 3
05. Both 2 and 3
Q-6 Why did the wife of the man in the advertisement look distressed?
01. She was shocked to see the condition of her husband.
02. She was worried about her children as the condition of her husband was extremely serious.
03. The wife looked distressed on sought to reinforce the message that food cooked in Saffola could save one's life.
04. The female in the advertisement looked distressed because she didn't cook the food for her husband in 'Saffola.'
05. None of these
Q-7 Why is Saffola considered not just a brand but a way of life?
01. Because it has really helped people to stay healthy.
02. Because it has helped the heart -patients to stay healthy and live a happy life.
03. Saffola is not just a brand because it is available at a cheaper rate in the market so even poor people can afford it and this is how their lives have become easy.
04. Both 1 and 3
05. None of these
Q-8 What does the word 'Herculean Challenge' mean in context to the passage?
01. It means a 'manageable challenge'.
02. It means a 'difficult challenge.'
03. It means an 'uncomplicated challenge.'
04. It means an 'easy going challenge.'
05. None of these
Q-9 In which of the following categories, has Saffola still not extended its business?
01. Salt
02. Oats
03. Rice
04. Bajra
05. Atta
Q-10 What does the phrase 'rub-off ' means in context to the passage?
01. It means to remove something
02. It means to have an effect through close association.
03. It means not to explore in different field.
04. It means to diminish.
05. None of these
Answers :-
Q.1 (2)
Q.2 (5)
Q.3 (3)
Q.4 (5)
Q.5 (4)
Q.6 (3)
Q.7 (2)
Q.8 (2)
Q.9 (4)
Q.10 (2)
